Articles


It’s… Naked again
by Tilbin Thambi, Creative Head

Advertisements stated its journey as the human era starts his ambitious life. Mrs. Eve appeared dress less in the first convinced promotion activity by Mr. Snake. The new generation advertising also focused on female anchors with less or no dress. The much needed products for adults are treated as condoms and sanitary napkins, and both got pressure raising scenes of nudity or sexual actions captured as their campaigns. The campaigns integrate with the second section of man’s play even for a hair die or for a shaving blade. The high cost computer or cars are presented with cute models (Without dress in the near future).


I too want so…
Really I want these sorts of advertisement campaigns, not for a take, but for awareness. As the Creative head of Adinn Advertising, we from the creative team wants to go nude, not with the models, but with Ideas that can sharply turn into results from the mass. We are hunting for virgins in designs and concepts which is intent to carve the thoughts of the consumers. The Indian version of Adinn is highly concentrated on the fast interacting modules of consumers. The automobile and communication industry falls among the filled.
The nudity in concept is strictly by the freshness and fast acting thought. To achieve this we develop a unique thought by finding the other side of the campaign. We are not focused on the advertiser’s angle; we are going behind the target audience angle. What they expect and what the company is committed to give. Rather the specifications or the product photographs, we find the loop holes involved with the product in the mind set of the public and attack with the most virgin design. For Eq: for a Juice maker we can highlight the symptoms of deliria, which is happened because of not consuming hygiene food or drink. It will interact to the thoughts of the public much, I believe. The Voice over will be like “The juice provides the most hygiene drink for you”.
Eg: Bajaj auto Ltd, India’s largest selling bikers are very much pleased with the virgin thoughts powered by us. In the month of vacations we invite the consumers to go for a vacation trip in the summer. The target audiences fall in the bottom of pyramid and we rewrite it as the most cost effective vacation trip will be the ride over Bajaj.


Why it is called nude
How a nude girl reflects you than a well dressed one. We are concentrating the thoughts of the consumers not their eyes…





The power of media
by Tilbin Thambi, Creative Head

As Media is the face of the public, which can reflect the public and can engrave the common mass. We are very much focused on the brand building by serving all kinds of media and related issues. It’s going through a number of inspirations and motivations, both in and out... Here by I'm sharing one of my inspirations.


Media made Oprah
A Girl, who was born into poverty and experienced considerable hardship during her childhood had won the entire face of American television talk show. Oprah Winfrey started her carrier with a job in radio by co-anchoring the local evening news at the age of 19.
Winfrey is best known for her self-titled talk show, which has become the highest-rated program from 1986 to 2011. She has been ranked the richest African American of the 20th century, the greatest black philanthropist in American history, and was for a time the world's only black billionaire. She is also the most influential woman in the world.
The Brand image of the show makes her to be at present, it comes through media.

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